Global Aviation Essay

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Introduction
This literature review is looking at the problem with the future of global aviation, and making the aviation industry more competitive, increasing profitability and reviewing sustainability. It is important because the aviation industry has seemed to have times of success, but also times of struggle. The problem is best summarized by “Mr Bisignani said that the time had come to chart a long-term strategy for the industry to break out of its constant cycle of 'feast and famine ' which had caused it to lose some US$50 billion in the 2001-2010 decade” (Sreenivasan, 2011). Solving the problem would result in improved profitability to the aviation industry and sustainable.
Literature Review
Previous research in this area has shown areas for potential improvement include research into; sustainability, future technologies, law and policy changes, and how aviation changing on a global scales drives the need for both partnerships on a global scale, but also being competitive as individual aviation business entities.
Pros from sources include initiatives showing not just the private sector, but
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Dubai has rapidly risen to be one of the busiest aviation hubs, “In the last ten years in aviation global business has shifted from being transatlantic to stretching toward Asia” (Robehmed, 2014). This is reflective of when trying to determine the future of aviation, it cannot always be based solely on trends, as most aviation experts thought even a few years ago the Asian aviation traffic hub would be Singapore and even less aviation experts predicted that European aviation traffic hubs would be losing customers to Dubai. An aviation traffic hub can drive achieve profitability, infrastructure, technology and customers, but depending on what the markets need may change as is recently occurring in the international

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