In Gladwell’s perspective, social media change and social change are two very different things. When talking about social media, he knows when it comes to actually change something, little results will be the outcome of social media change. Not every participant takes the time to get to know each other, share and further deepen their topic to actually make an impact on their society. Signing a petition won't do much when wanting to create something big to catch people's attention to participate. Gladwell knows the big change that can happen when it's in social change. And he prefers face to face events, that don't include social media. It gives more importance to others, making them think that if they really want something to change they have
