Gladwell's Argument Against The Weak Ties Created By Social Media

Gladwell is arguing against the weak ties that were created by social media making it easier for people to basically support a cause without actually having to take any action.
Gladwell compares the revolutionary moments between pre and post internet making his point to structure his essay by using tone to calmly arguing his point of view, giving examples on both sides, and by also using logos to provide his text with support. Gladwell's arrangement of the essay is talking about the active activism within the similarities and differences between active and crucial activism. He also brings up and talks about the sit-ins. It could have been written differently with the logos, pathos, and ethos. He could have shifted the mood and he couldn't