It’s perfectly normal for animals in all natures to please others with their success and for themselves to gain confidence from peers admiration. In this case, the Glade Candle’s main goal is for its consumers to gain the feeling of self-confidence. This proclaimed self-confidence can be achieved by others enjoying the scent that the Glade candle gives off in the home as well as their surroundings, making them want to visit again in future time. For this matter, the scent of the candle gives the home a pleasant scent and has guests enjoying their stay every time. For instance, SC Johnson, the creators of Glade candle, claim that the candle in specifics can make your life better in regards to your social status and well-being. SC Johnson is
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Similarly, advertisements work to attract the viewer into buying said product to make his or her life better if this product were to be purchased. With this in mind, Sociologist Pierre Bourdieu and Novelist John Berger have correlating opinions on advertising as a whole. With Bourdieu, he talks about how cultural capital can be drawn from one’s background, such as character, way of thinking, gender, or race. He also claims cultural capital as to having three separate parts: Embodied state, Objectified state, and Institutionalized state. Embodied meaning your social class others perceive you to be; Objectified being certain objects that make one more admirable; and Institutionalized, being goals achieved by an individual and have been recognized by others, such as a resume. Now with Berger, he claims that publicity or an advertisement, such as the Glade candle, is nothing but something to strive for in order to obtain power and popularity. The Glade candle, in this case, relates tremendously with both of these opinionated statements. For example, with reference to Bourdieu, the glade candle is relatively close to the embodied and objectified states. When the consumer obtains said candle, and display …show more content…
This can be achieved from guests enjoying the pleasant scent that the Glade candle gives off in the home as well as their surroundings. For this matter, the guests enjoy their stay every time and self-confidence can finally be
Similarly, advertisements work to attract the viewer into buying said product to make his or her life better if this product were to be purchased. With this in mind, Sociologist Pierre Bourdieu and Novelist John Berger have correlating opinions on advertising as a whole. With Bourdieu, he talks about how cultural capital can be drawn from one’s background, such as character, way of thinking, gender, or race. He also claims cultural capital as to having three separate parts: Embodied state, Objectified state, and Institutionalized state. Embodied meaning your social class others perceive you to be; Objectified being certain objects that make one more admirable; and Institutionalized, being goals achieved by an individual and have been recognized by others, such as a resume. Now with Berger, he claims that publicity or an advertisement, such as the Glade candle, is nothing but something to strive for in order to obtain power and popularity. The Glade candle, in this case, relates tremendously with both of these opinionated statements. For example, with reference to Bourdieu, the glade candle is relatively close to the embodied and objectified states. When the consumer obtains said candle, and display …show more content…
This can be achieved from guests enjoying the pleasant scent that the Glade candle gives off in the home as well as their surroundings. For this matter, the guests enjoy their stay every time and self-confidence can finally be