Advertisements are the means to selling a product. Advertising is designed to create a desire for the product in order for it to be purchased by the consumer, usually done by using an image or commercial. Not only do ads appeal to the public, but they use a system of manipulation that distorts the consumers mind to not only want the product, but need it as well. When advertising is done right, it causes the potential customer to find the product as a necessity to have a perfect life. The mode of persuasion in each ad is done through Pathos, Logos, and Ethos. These three artistic proofs, appeals to the consumers emotions, ethics, and logic. In this essay, I will be analyzing an ad created by Glaceau Smartwater.
When analyzing this ad created …show more content…
We know that Glaceau Smart Water is purified and contains essential minerals such as magnesium chloride, potassium, and calcium chloride, all of which add nutrients to the body and therefore provide energy to do activities that demand the use of a lot of energy. This indicates that the use of Glaceau Smartwater would be an energy enhancing drink for the audience and the users of this type of water. Moreover, this advertisement contains the words, “don’t hate the player for the electrolyte hydration.” These words mean that this water gives special hydration to the body and therefore is useful to people who engage in strenuous activities thus preventing …show more content…
Yet, it seems as if he is fully composed with the strenuous activity, his head tilted up and no apparent sweat marks. It comes across as if the activity is effortless and allows Tom Brady to multitask, raising his head up, as if he is speaking to someone. It appears that Smartwater is saying that if you drink their water, the demanding physical activities that you do would participate in become more manageable and potentially effortless because you would be well- hydrated. Drinking Smartwater will help the consumer feel like Tom Brady, a powerful and healthy icon. In today’ society, everyone strives to create a lifestyle based on the people they admire; Brady being the prime example. They try to advertise a healthy lifestyle and appeal to the consumer’s want to resemble the lifestyle of their idol. Additionally, from the fact that Tom Brady built his career on being a star athlete; this ad seems to suggest that the Smartwater helps Tom Brady while in
When analyzing this ad created …show more content…
We know that Glaceau Smart Water is purified and contains essential minerals such as magnesium chloride, potassium, and calcium chloride, all of which add nutrients to the body and therefore provide energy to do activities that demand the use of a lot of energy. This indicates that the use of Glaceau Smartwater would be an energy enhancing drink for the audience and the users of this type of water. Moreover, this advertisement contains the words, “don’t hate the player for the electrolyte hydration.” These words mean that this water gives special hydration to the body and therefore is useful to people who engage in strenuous activities thus preventing …show more content…
Yet, it seems as if he is fully composed with the strenuous activity, his head tilted up and no apparent sweat marks. It comes across as if the activity is effortless and allows Tom Brady to multitask, raising his head up, as if he is speaking to someone. It appears that Smartwater is saying that if you drink their water, the demanding physical activities that you do would participate in become more manageable and potentially effortless because you would be well- hydrated. Drinking Smartwater will help the consumer feel like Tom Brady, a powerful and healthy icon. In today’ society, everyone strives to create a lifestyle based on the people they admire; Brady being the prime example. They try to advertise a healthy lifestyle and appeal to the consumer’s want to resemble the lifestyle of their idol. Additionally, from the fact that Tom Brady built his career on being a star athlete; this ad seems to suggest that the Smartwater helps Tom Brady while in