Gillette Case Study
The following is a case study of the Gillette Company a longstanding leader in the personal grooming industry. In 1901 King Camp Gillette was able to bring his safety razor to the market. A product long in the making, the safety razor revolutionized the personal grooming industry and was a huge success quickly gaining the majority of the shaving products market. The Gillette Company has stood the test of time and has shown resiliency through many ups and downs. Today Gillette continues to be a leader in the grooming industry and strives to “help men look, feel, and be their best every day.”
Gillette Analysis Past and Present
Strengths
In its (2005) Proctor and Gamble describes the reach of their Gillette franchise. They detail themselves as a global market leader with approximately 70% of the blades and razors market. This global reach and firm market share is but one of their many strengths. With the infrastructure to invest a substantial amount of money into research and development, Gillette is also good at innovation. I found …show more content…
One option would be for Gillette to continue in the same direction with the exception of some tactical modifications. This may be a good option as Gillette’s continued market supremacy is evidence that they are still doing many things correctly. The main area Gillette should modify in is innovation. Since many consumers agree that they are getting the closest shave possible innovative efforts should be placed in other areas. Rather it be in the form of a longer razor lifespan, or a groundbreaking way to address skin problems associated with razors Gillette needs to focus research efforts in a different idea to justify the higher price of their blades. In essence they should attempt to solve a different shaving problem that will be valuable enough to customers so that they say it is worth the price
The following is a case study of the Gillette Company a longstanding leader in the personal grooming industry. In 1901 King Camp Gillette was able to bring his safety razor to the market. A product long in the making, the safety razor revolutionized the personal grooming industry and was a huge success quickly gaining the majority of the shaving products market. The Gillette Company has stood the test of time and has shown resiliency through many ups and downs. Today Gillette continues to be a leader in the grooming industry and strives to “help men look, feel, and be their best every day.”
Gillette Analysis Past and Present
Strengths
In its (2005) Proctor and Gamble describes the reach of their Gillette franchise. They detail themselves as a global market leader with approximately 70% of the blades and razors market. This global reach and firm market share is but one of their many strengths. With the infrastructure to invest a substantial amount of money into research and development, Gillette is also good at innovation. I found …show more content…
One option would be for Gillette to continue in the same direction with the exception of some tactical modifications. This may be a good option as Gillette’s continued market supremacy is evidence that they are still doing many things correctly. The main area Gillette should modify in is innovation. Since many consumers agree that they are getting the closest shave possible innovative efforts should be placed in other areas. Rather it be in the form of a longer razor lifespan, or a groundbreaking way to address skin problems associated with razors Gillette needs to focus research efforts in a different idea to justify the higher price of their blades. In essence they should attempt to solve a different shaving problem that will be valuable enough to customers so that they say it is worth the price