Ghana is a country with personality. It is a hidden gem bursting with diverse, authentic and exceptional tourist attractions, captivating and varied travel experiences, a door-always-open friendliness and a rhythmic vibe. And in the words of American chef, author and television personality Anthony Bourdain who travelled to Ghana for a 2007 episode of No Reservations, “Ghana is something special.”
With this in mind, raising awareness of Ghana as a formidable, special and must-visit tourist destination is vital. To assist in achieving this, two phases are required.
Phase One
Website: Ghana Tourism Authority’s website should be refreshed and optimized as it builds trust and identity, and it is your tourism seller (store) and digital ambassador. …show more content…
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• Industry partners, travel sellers, corporate and shareholders; images and stories as sales toolkit/shared on their social media platforms.
Ghana Tourism Authority will have a bank of stories and photo images.
Value of Storytelling and Storymaking
Storytelling and storymaking are branding and marketing concepts and as such difficult to initially measure cost versus return.
However, the goal is to aggressively increase Ghana’s visibility as a safe, true, illustrious, fun and authentic African travel experience.
It is to bring Ghana’s tourism and people alive through stories and images, and to capture the country’s rhythm, soul and personality. It is to present new products and travel experiences.
It is designed to emotionally connect with potential tourists, get them talking and embed a strong desire to visit Ghana. And as a result of this connection, they will have a more profound travel experience, hence more inclined to rave about, talk about and recommend Ghana as an extraordinary travel destination.
It can also shift preconceptions and showcase Ghana as a thriving country with optimal tourism opportunities.
With this in mind, raising awareness of Ghana as a formidable, special and must-visit tourist destination is vital. To assist in achieving this, two phases are required.
Phase One
Website: Ghana Tourism Authority’s website should be refreshed and optimized as it builds trust and identity, and it is your tourism seller (store) and digital ambassador. …show more content…
•
• Industry partners, travel sellers, corporate and shareholders; images and stories as sales toolkit/shared on their social media platforms.
Ghana Tourism Authority will have a bank of stories and photo images.
Value of Storytelling and Storymaking
Storytelling and storymaking are branding and marketing concepts and as such difficult to initially measure cost versus return.
However, the goal is to aggressively increase Ghana’s visibility as a safe, true, illustrious, fun and authentic African travel experience.
It is to bring Ghana’s tourism and people alive through stories and images, and to capture the country’s rhythm, soul and personality. It is to present new products and travel experiences.
It is designed to emotionally connect with potential tourists, get them talking and embed a strong desire to visit Ghana. And as a result of this connection, they will have a more profound travel experience, hence more inclined to rave about, talk about and recommend Ghana as an extraordinary travel destination.
It can also shift preconceptions and showcase Ghana as a thriving country with optimal tourism opportunities.