Analysis Of George Sylvester Viereck's Advertisement In The New World

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On February 14th 1917 a Chicago newspapers decided to change the papers name from The Fatherland to, The New World. The explanation for the change in named is described by the editor of the paper, George Sylvester Viereck, “We do not believe that we forfeit our right of free speech, because we are Americans of German descent…” also Viereck states, “We want to stress the fact that America is our country, not merely the country of those whose progenitors came with the Pilgrim Fathers. We are the heirs of the New World and the Old. The issue that I focused on was volume six number two. There is a central message in this particular issue, the message is that Germany is not the enemy and the United States to fight with Germany instead against Germany.

Viereck does his best to make the point that The New World is a mouthpiece for “American of German descent who desire to emphasize
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This is obvious because some of the advertisements are written in German. My favorite ad in The New World is the book shop ad at the back of the issue. The ad is titled, “In this hour of Crisis, these are the Books to Know.” Majority of the books relate back to Germany. Some of the books mentioned are, German Element in the United States, Heel of War, Understanding Germany, and The German American Handbook. Overall, The New World makes it pretty clear that their message to readers is that Germany is not the enemy in this situation and America should unite with Germany in the war. In the editorials sections there is an example tying Germany to the United States, “To many of us, war between the United States and Germany will be like the rending of heart strings…” Also the newspaper does its best in keeping the promise that the loyalty of the The New World lies completely with the United States. Although the newspapers loyalty is with America, it goes to every extent to emphasize German roles in

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