Macintosh commercial borrows the gloomy setting of the dystopian novel to portray Apple products as the only way to break free from conformity. The Extract from 1984 describes a hypnotized crowd under the control of a tyranny. Orwell characterizes the manipulated citizens with: “at this moment the entire group of people broke into a deep, slow, rhythmical chant”. Author inserts an asyndeton between the adjectives to add rhythm, emphasizing on a crowd speaking in synchronization. The Macintosh commercial refers to the conformity of the
Macintosh commercial borrows the gloomy setting of the dystopian novel to portray Apple products as the only way to break free from conformity. The Extract from 1984 describes a hypnotized crowd under the control of a tyranny. Orwell characterizes the manipulated citizens with: “at this moment the entire group of people broke into a deep, slow, rhythmical chant”. Author inserts an asyndeton between the adjectives to add rhythm, emphasizing on a crowd speaking in synchronization. The Macintosh commercial refers to the conformity of the