George Lois was born in Bronx New York. After a brief stint at an ad agency he left the “establishment” and started working at Doyle Dane Bernbach. Which was the hot agency of the time. He worked on various campaign while at DDB for one year, After one year he left to start his own agency, Papert Koenig Lois, where he started the “creative revolution.” Or the golden age of advertising, he along with many advertisers of the 60s created ads that connected with the public. We picked George Lois because when we were researching for major figures in the ad industry we came across a video that was titled, “The Real Don Draper.” After watching the video, we knew why we chose George Lois. We chose him because he was the pioneer of the creative revolution
