Gladwell defines activism as either being strong tie or weak tie. He describes strong tie as being heretical and unified. If someone messes up it could cause the whole matter to go wrong. People with strong ties though are more likely to stick through and not give up because the issue affects them directly. While low-risk activism is defined as a network that everyone has an equal say in. It is the type where people are not really accountable and if they mess up it does not really affect much at all. People in weak tie activism usually are not very dependable and do not always follow through. This distinction helps Gladwell’s argument because it tries to help explain that nothing can get people riled up or committed to a cause as much
