Genzyme should push its initial decision to achieve LEED platinum because it would be able to attain good corporate reputation and facilitate future recruitment. Moreover, the potential benefits outweigh the costs of going LEED platinum.
First and foremost, this would make Genzyme stand out among other competitors. Building a center that is second to none “green” adds another dimension to the firm’s commitment to social responsibility. It is said that buildings and their associated construction activity account for at least 30 percent of world greenhouse gas emission (according to Eichholtz, Kok, and Quigley). By achieving the most prestigious “green” label, it demonstrates Genzyme’s genuine concern to the environment and the society as a whole.
First and foremost, this would make Genzyme stand out among other competitors. Building a center that is second to none “green” adds another dimension to the firm’s commitment to social responsibility. It is said that buildings and their associated construction activity account for at least 30 percent of world greenhouse gas emission (according to Eichholtz, Kok, and Quigley). By achieving the most prestigious “green” label, it demonstrates Genzyme’s genuine concern to the environment and the society as a whole.