Genuine Lee Advertising

Decent Essays
1. How does the advertisement attempt to get your attention?
a. In the first advertisement made in 1950’s, they tried to get my attention by using a image with a three man and a woman; the two boys was playing basketball wearing jeans and a long sleeve, and the other two are seems like cheering, wearing overall and jeans. On the upper part, they provided the product they are selling using a phrase “Back to school in Genuine Lee Riders (authentic western cowboy pants) and Lee overalls.” Moreover, on the down part, they gave an information about the product they are selling; “Sanforized for permanent fit Long-wearing, comfortable, guaranteed…” There is also an address of the company, and a logo of LEE. They end their advertisement with capitalized

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