Gentle Discrimination In White Culture

Decent Essays
It an important conclusion to draw that the white culture clearly does not see the negative effects of these commercials and the roles they play on people of color. This connects with an in-class discussion on the methods of discounting societal problems. Many people who hold power in this white dominant society engage in behaviors such as denial, avoidance, and victim blaming (Adams, 1997). The biggest issue of the three when discussing the production of subtle discrimination in commercials is denial. The failure to even acknowledge that a societal problem exists and not acting upon it reinforces that whites are still dominant in the culture.
Conclusion
As a white woman, this social justice issue is very important to me because I believe

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