Genting Group Case Study

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The Genting Group was established in 1965 by the late Tan Sri Dr. Lim Goh Tong with the development of a beautiful Highland Resort in Malaysia called Resorts World Genting (formerly known as Genting Highlands Resorts) in Malaysia. Located 2000 meters above sea level and 58 kilometers from Kuala Lumpur, Genting World Resort is one of the world's leading integrated entertainment resorts, attracting 19.5 million tourists to visit in. Under the leadership of Tan Sri Lim Kok Thay, Genting Group continues to grow and develop. His commitment to excellence, innovation and growth has led to the birth of world-renowned brands. Genting Berhad is Genting's investment holding and management company of the Genting Group. The Group is principally engaged in leisure and hospitality, oil palm plantations, power generation, oil and gas, real estate development, life sciences and biotechnology activities with operations throughout the world including Malaysia, Singapore, Indonesia, India China, the United States of America Bahamas and the United Kingdom. As a leading multinational corporation in Asia, the Group is committed to continue to grow strongly …show more content…
The increasingly conservative mood in the domestic Muslim population makes it impossible for new challengers to appear in the domestic market. However, the same shift in religion increases the likelihood that one of Genting's own licenses may be withdrawn one day. In the meantime, Genting also faces new competition in other parts of the region before empowering casinos. Genting has taken many ways to deal with this situation. On the one hand, the company continued to rebuild the resort itself, no longer favoring its previous casino business and expanding into the travel and home entertainment markets more widely. However, the company is also starting to expand its hospitality and leisure business, not just Genting Highlands

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