Generation Like Movie Analysis

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Generation Like Summarize The Generation Like video explains to the viewer’s how younger people of this new generation use social media’s in order to feel accepted by their peers and at the same time using them as a way to promote advertisements for different companies. The first part of this video introduces the viewer to a group of younger people brainstorming ideas in order to get the most “likes” on their Facebook profile pictures, while this is happening Douglas Rushkoff is asking questions about how, and why they are doing what they are doing. The video presents the viewer with a group of parents that are grouped in a classroom asking questions about their kids and their obsession with social media acceptance and other questions. …show more content…
Vine consists of short term videos that can be posted by anybody with any sort of content, many online celebrities from different social media’s use Vine to create an even bigger viewership for themselves. Vine has become a prime target of advertisement because it is an easy way to deliver new products in a very sophisticated way. For example, using Vine-famous people to promote their brands. The fact that Vine only allows six seconds of content makes these advertisements kind of enjoyable to watch, and we also see how these people use their imagination and content of their channel to deliver these …show more content…
I see it as a full-time job. Oliver, founder of theAudience, has one of the most demanding jobs there could be. It is not mentioned in the video, but I am sure he gets indefinitely requests from people wanting to work with him. He finds a way to use the currency of likes and turning them into the currency of life. I am extremely amazed at how far we have come with technology. Technology, apart from fancy gadgets, computers and new inventions, have created a whole other field of jobs, this is huge to our economy. Social media is actually helping younger minds learn about advertising and how popularity can sometimes make you acknowledge by bigger companies and help you make a name for yourself. In conclusion I found this documentary very informative, there are not a whole lot of documentaries that give us inside information on how these celebrities are being made, and what they do to be who they are. What I liked about “Generation Like” is that we learn the past, the present and what these people expect for the future, and also seeing them grow in their field. I found very interesting how companies like “theAudience” help these people with their

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