Generation Like Analysis

When I clicked on Generation Like (citation), I thought the video would be about conformity or how everyone is like each other. Instead it was referencing likes as in Facebook likes. The video talked about more than just social media though. It asked the question "What are companies doing to our kids through technology and how can they and we be more aware?" (Citation). This video is a good start in helping people become more aware of how the different platforms of social media are used to connect them to companies. The companies then use that data to market to people and sell their products, whether it's a food, celebrity, or movie.
The video starts off with Facebook and how a person's profile becomes a public representation of who they are. Likes for photos posted are a competition for who can get the most. More likes on a photo of themselves make a person feel better about themselves. I have experienced this myself but never to the extent of the teens in the video who take it too an extreme. The likes on my photos make me feel like people are noticing me and taking the time to like something that I have posted. In the video, teens see their profiles as a representation of their "true self," and anything they like or share on Facebook becomes associated with that person. …show more content…
Now, Tyler has been labeled the YouTube Fangirl due to all the products he promotes and marketing companies have even asked him for advice on how to market to younger audiences. He says to be transparent because it is now acceptable to have a sponsor as long as a promoter is not obnoxious about selling the product. Tyler does this especially well in his videos when talking about his Audible books or any nonprofit organization he works with. I have supported a few of these products he promotes because Tyler is good at what he does: