The purpose of this chapter is to discuss the role of qualitative analysis in professional advocacy. Qualitative analysis is the most common method used in government presentations and associated decision-making processes. There is awareness among government officials that qualitative is much more subjective than its quantitative partner. Government decision makers do understand that qualitative analysis and associated presentations are more descriptive and biased toward institutional positions apparent in intra-agency and inter-departmental deliberations on issues. They further understand that qualitative analysis and associated presentations provide a more contextual and comparative scenario than …show more content…
The human element has both tangible and intangible variables. Tangible variables are associated with longstanding societal mores. They are associated with longstanding and accepted practices. Intangible variables relate to the variability in human behavior, beliefs, opinions, emotions, and the complexities in relationships. Additional intangible variables are associated with socioeconomic status, gender, ethnicity, or how religious perspectives are applied in relationships bearing on an issue. An example of a tangible variable is the societal acceptance that the California Condor should be protected and cared for by whatever means necessary to prevent its extinction. Legislation would be easily accepted by communities across America if conservation stakeholders prioritize condor management in lieu of some other high profile bird, like an eagle. An example of an intangible variable that would be examined within a qualitative analysis is the underlying belief system of the individual or community being examined. Does the Catholic and Protestant community share a belief that the condor is an important symbol of creationism and if so what would be their most likely reaction to a new …show more content…
The metrics associated with qualitative methods used by baseline advocates include:
1. The impact of each alternative solution impacting stakeholders and perspectives are considered comparably using the stakeholders data and questions;
2. The discussion is comprehensive and balanced by alternatives but points assertions and data that are controversial;
3. The intangibles or human elements are highlighted and put into context.
These metrics provide government decision-makers with the compatibility to weigh the impacts from each of the alternative positions relevant to the issue. The most up-to-date and thorough information associated with those impacted by the policy or program is provided by comparison with the other. Finally baseline advocate always address similar data points and arguments with an emphasis on objectivity or neutral competence.
Application of Qualitative Methods in Lobbying