General Motors Advantages And Disadvantages

General Motors goal is to turn their ‘concept into a reality’ (Wale, 2012) through expanding the vehicle globally while upholding the promise of a inexpensive and safer new way to drive. With the rate of car accidents perceptually rising, the concept of a vehicle that provides the possibility of lowering the amount of accidents on the road, allows for a successful way to market to customers. With the great new features the EN-V vehicle has, the vehicle practically sells itself, but to ensure for a successful launch, the goal is to have at least one auto show in every country before the launch of the vehicle. Plethora of prospective buyers attend auto shows yearly to seek out new or redesigned models of cars. Since most of the “majors shows …show more content…
Most importantly to the drivers who are looking for a car that is affordable and will not put them in even more debt than they are already in. With a license, many kids would want a vehicle to drive in daily and GM provides them the opportunity to drive safely with a low cost, which would be in their parent 's or guardian 's favor. Nothing worries a parent more than the safety of their child, and with all the safety factors GM promotes, parents will feel safe to buy such an affordable car for their child. For those who are perceptually buying the new iphone, the EN-V vehicle will be their next …show more content…
With such easy access to the internet and other platforms of social media such as twitter, snapchat, facebook and instagram, it is nearly impossible for anyone to miss what is going on around the world. Everyone is on at least one platform of social media, especially teenagers and those who want to stay tuned to hottest and newest technology, therefore, the best way to market to potential customers, is through all platforms of social media. The power of social media must can not be underestimated and GM must take advantage of this in order to market to the right customers.
With the EN-V vehicle being introduced as a whole new way to drive, plethora of research must be done to evaluate what customers like and dislike about the vehicle. An research method that may be useful to gain a better understanding of the audience is for GM workers to dress in regular clothing and taking note of people’s reactions and responses to the showcase of EN-V at the auto shows. Although a survey may provide similar responses, having undercover GM workers allow for the audiences raw reaction, which allows for GM to cater to what the customers like and dislike when ready to