General Management - What Other Types of Industries Could Use the Model from This Case as a Means to Expand Sales Nationally or Internationally

965 Words Jul 17th, 2016 4 Pages
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GENERAL MANAGEMENT

1. Marsha feels that there must be a better way to conduct market research, particularly given the fact that the department has a LAN with a lot of capacity. What solutions to this problem can you recommend? 2. How will you approach this task? What sources of information will you seek to help understand and solve problems in the company? 3. Who is right? What is responsible for so many different positions? How can the governor reconcile these conflicting viewpoints and arrive at the true cause of the problem?

4. What do you recommend?
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8. To Rubin, these changes seem evolutionary and rather mild. He has read articles about electronic commerce and even shopped on the Web to try it out. He also sees small firms becoming global as they advertise their products on the Web. What kinds of banking services will these firms want? How will changes in commerce and life styles influence what customers, both individual and corporations, want from a bank? Will a bank become “a piece of computer software on a network,” a statement attributed to the chairman of Citibank?

9. She asked you to consult with SI in the hope of finding a strategic application for information technology: “I want something that will give us a competitive edge,” she said. What kind of process would you follow to try to identify a strategic application? What applications areas look promising? How does a firm like SI develop a strategic system? How does it establish and maintain a competitive advantage?

10. The president has to make a decision. First, should Autozip accept orders on the Web, and second, if so, how? Should it go to a firm that hosts Web marketplaces, buy software and set up its own site, or develop its own software? 11. What advice would you give Hershey and Sherman? What are the pros and cons of strategic alliances in this situation? 12. How can Bill help the company solve this problem? Do you think they need to reorganize the structure of their IT units? Does it make sense to have foreign

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