General Electric Healthcare (GEH) is a United States corporation that medical services and technology products. The General Electric Company (GE), in May 2009 announced it would make a three billion dollar investment more than 100 new innovations in the healthcare industry. The investment has expectations of increasing access, quality, and cost reduction in the health care industry (Immelt, Govindarajan, & Trimble, 2009).
GEH’s products include technologies in drug discovery, performance improvement, biopharmaceutical manufacturing, medical imaging, medical diagnostics, information technologies, and patient monitoring systems. The types of technologies that GEH provides help medical professionals with diagnostics and for early treatment …show more content…
For example, if GEH only focuses on global products without its local emerging economy product, a competitor may come along and fit the need. The competitor that fits the need may grow market share and expand becoming a bigger force than GEH. Mitigating the risk and taking the risk to become a company of choice for developing countries set potential growth possibilities. According to GE Healthcare (2015), the process described in known as reverse …show more content…
Entering countries such as India and China that have abundance in resources and people count create good long-term opportunities with appropriate research and development. Using local staff to operate the business keeps labor costs and manufacturing low allowing low cost export. If a breakthrough product such as the ultrasound were to repeat itself, the likelihood of capacity exists to meet demands in both India and China. India’s guidelines in regards to drug testing are not as strict as those in other countries. The advantage to GEH is capitalizing on the talent in Indian workers at low wages in comparison to other countries. India is a supporter of MNC’s allowing it to grow and trade with fewer restrictions in comparison to a country such as the United States (Bhadwati & Chakravarty,
GEH’s products include technologies in drug discovery, performance improvement, biopharmaceutical manufacturing, medical imaging, medical diagnostics, information technologies, and patient monitoring systems. The types of technologies that GEH provides help medical professionals with diagnostics and for early treatment …show more content…
For example, if GEH only focuses on global products without its local emerging economy product, a competitor may come along and fit the need. The competitor that fits the need may grow market share and expand becoming a bigger force than GEH. Mitigating the risk and taking the risk to become a company of choice for developing countries set potential growth possibilities. According to GE Healthcare (2015), the process described in known as reverse …show more content…
Entering countries such as India and China that have abundance in resources and people count create good long-term opportunities with appropriate research and development. Using local staff to operate the business keeps labor costs and manufacturing low allowing low cost export. If a breakthrough product such as the ultrasound were to repeat itself, the likelihood of capacity exists to meet demands in both India and China. India’s guidelines in regards to drug testing are not as strict as those in other countries. The advantage to GEH is capitalizing on the talent in Indian workers at low wages in comparison to other countries. India is a supporter of MNC’s allowing it to grow and trade with fewer restrictions in comparison to a country such as the United States (Bhadwati & Chakravarty,