General Electric Competitive Advantage

Great Essays
Business in Engineering
Competitive advantage
General Electric Plc.

Abstract

Every company must have to excel in the competitive advantage enjoying over the competitors to become the market leaders (Porter, 1990). The General Electric Company possesses some unique resources that are constantly helping the GEC to become a bigger organization day by day. Without being able to develop a competitive advantage in the market it will definitely be difficult to sustain in the modern competitive business market. Most of the times resources and capabilities belonging to a particular organization creates the scope for enjoying a competitive advantage which has become a prime requirement for the conglomerate to carry on the business activities
…show more content…
Every business organization tries to lead the market in the respective industries they are doing business. But all the organizations cannot do because to become market leader it is necessary to have some sort of competitive advantage that facilitates the scope for excellence in business performance (Ferdinand, n.d.).
General Electric Company is such a business conglomerate that enjoys tremendous competitive advantage in the market. General Electric is basically an engineering based company that is engaged in diversified businesses Franklin, 1997). General Electric Company is a more than hundred year old company and gradually it has become a giant business conglomerate in the United Kingdom as well as in the entire world.
General Electric Company enjoys competitive advantage in different areas. Some of the areas are:
 Diversification: General Electric Company is engaged in diversified business operations that help to scatter the available resources to the different business plant for ensuring a competitive advantage (Gartner, 1985). As an engineering based company the knowledge and expertise in the technological area can tremendously help the other segments of business to perform superior. General Electric Company has widened its engineering expertise around the world to take the advantage of technical expertise (Ghamari, n.d.). The GEC is engaged in vertical and horizontal integration both inside and outside of the United Kingdom. Through the diversification strategies General
…show more content…
are the example of unique product design. Through designing the products at a unique style the GEC electric is getting a competitive advantage (Youngblood, 1998).
 Focused Differentiation: By following a focus differentiation strategy GEC is securing a competitive advantage in USA, Canada and some European market. The countries that always hunt for superior quality should be provided with that. And General Electric Company so the same things. It provides a significant competitive advantage.
 Focus low cost leadership: General Electric Company also gets a competitive advantage through the focus low cost leadership. By focusing on some narrow segments of business GEC serves the customers better than the competitors do. For example, by providing the electrical equipment at low confortable price it ensures customer

Related Documents

  • Improved Essays

    Labour market is the place where workers and employers interact with each other, in which employers compete to hire for the best workers and workers compete for the most satisfying job, either locally of globally. As businesses globalize, it is imperative that international companies hire the best workers at all their business locations. As such, it is important that company location decision consider the local labour pool. The availability of qualified workers is most often the major concern of multinational companies in location decisions. The need for highly specialized skilled labour increase due to the increasing speed of information and work processes, as well as the continuous process of differentiation.…

    • 976 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    GLOBAL STRATEGIC MANAGEMENT: TESLA CASE STUDY CHERRIANNE SCOTT (4324333) What are the key Elements of Tesla Motor's Strategic Decisions? The key element of Tesla Motor’s strategic decision is that they are the driving force behind technology and product development and a prime innovator for electrical vehicles. For decades, Tesla have been investing a large share of their earnings towards research and development in order to develop car models and technologies that were more affordable for their customers and to gain a competitive edge over their competitors. The following are strategies that Tesla Motor uses in all its functional areas:  Human Resource: Human resource is also a key objective in Tesla’s strategic decision. They strive to…

    • 1161 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Ultimately, corporations become victims of their own success. In the past several years, they have created global brand names by establishing emotional connections with consumers that go beyond products, during which they raise consumers ' expectations about their favourite companies. A few of the flourishing Multinationals like Nike, Microsoft, and Starbucks have wanted to become the leading correspondents of all that is worthy of in our society, mainly as arts and entertainment. This is why citizens must have some control over corporations before they turn out to be slaves of corporate power. MNC 's accumulation of wealth, political influence, and legal protections has exceeded those accessible to citizens.…

    • 1536 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Dr Demming Accomplishments

    • 1564 Words
    • 7 Pages

    Introduction: Dr. Deming is one of the most influential theorist ever in the world of business and many of his ideas and systems are still used to this day. Deming's long list of accomplishments includes bringing about the recovery of the Japanese economy, after the collapse of it in War World II, his ideas were to outline the importance of product quality. In his historically famous book titled Out of the Crisis, Demings listed fourteen key points on management guidelines that many large corporations are still using today as a means for greater production from employees and increased profits. Deming’s contribution to the business world have shaped not just successful corporations, but an entire country, every individual that goes into the…

    • 1564 Words
    • 7 Pages
    Great Essays
  • Decent Essays

    Pentair Case Study

    • 799 Words
    • 4 Pages

    Pentair is a diversified industrial manufacturing company. It is operating in four business segments including Flow & Filtration Solutions, Valves & Controls, Technical Solutions and Water Quality Systems. Pentair’s dividend growth looks robust and sustainable considering its diversified business model and strong financial performance. It has been expanding its revenue through organic measures, acquisitions and penetration in global markets. The company has recently acquired ERICO Global for 1.8B, which will expand its footprints in products for electrical, mechanical and civil applications.…

    • 799 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Branding Importance

    • 1443 Words
    • 6 Pages

    THE IMPORTANCE OF A GOOD BRANDING • In today’s global market, it is important to stand away from the crowd. Branding is the most important aspect of any business large or small. • Branding helps to be able to compete with competitors, add value to the products and services as well as build a good relation with the customers. • Branding is a good way to make a company offer different product and services and to be more desirable than anyone else. • An effective branding makes a product have a unique character.…

    • 1443 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Aggressive Acquisition and Expansion Strategy. This acquisition and expansion strategy helped GE become a competitive player in many markets. The company uses its significant power and size to buy out the competition, then integrating and diversifying both the existing and new products and geography. This method has given GE Power an increasingly sustainable competitive edge in the Power industry through resource acquisition and the provision of capabilities. Six Sigma Quality.…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Purpose: General Electric Company has a purpose to promote the revolution of electronic commerce and create a better life through a number of technologies and services. Its goal is to make the best electrical and electronic equipment and to provide the best technology and service. In addition to the production of consumer and industrial electrical equipment, General Electric Company is also a huge arms and ammunition contractor. Division of Labour: General Electric Company is the world's largest diversified service company, so it has many different kinds of positions, such as consumer finance which is responsible for providing credit services and financial products, industry which is used to produce electronic equipment and parts, infrastructure which is in charge of store decoration, executive which can manage and coordinate the work of various departments and scientific research which can study high technology. The essence is to arrange different…

    • 987 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Energizer is able to capitalize on labor, natural resources, land, capital and infrastructure to push for becoming the number one battery provider in the world. Although, competition is fierce, Energizer has made important key decisions to move internationally and use cheap resource and labor availability to own advantage International Corporate-Level Strategy International Corporate-Level Strategy as such, is very limited to all four companies. Panasonic seems to be the leader with having multiple relationships with different industries such as auto. Energizer might be lacking in diversification needed to maintain the number two position. Future analysis later would add some insight how Energizer could attain the competitive edge and perhaps develop a concrete Corporate level strategy.…

    • 930 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Bargaining power of suppliers In this case, the suppliers are the professionals themselves as they are creating the global network which LinkedIn is leveraging in its business. While it might seem that LinkedIn has a high dependency on this network, it was more so in its initial years. Now that the critical mass has been attained, this dependency doesn’t exist anymore. Professionals have realized that it is in their own interest to build and grow their network on LinkedIn. This long term career interest of the professionals is driving the growth of the network at such a rapid pace.…

    • 1003 Words
    • 5 Pages
    Improved Essays