Gendered Image Of Female Women Essay

1280 Words Mar 31st, 2016 6 Pages
The aegyo that the female celebrities portray to their audience supports the cliché damsel in distress mentality and the need for male protection. The gendered image of females in the media embodies the notion that young women are expected to portray themselves to their male counterparts as fragile and helpless.
The aegyo behavior that South Korean popular culture portrays perpetuates the sexualisation of young girls. Groups such as Lovelyz and GFRIEND have music videos—both of which have more than three million views on YouTube--that are filmed in schools and are dressed in school uniforms. Their attire in these videos has tops that are short enough to expose their stomachs and wear short skirts along with high heels to exaggerate the length of their legs in already very short outfits. These images that display the attire and features of young schoolgirls have the ability to make females more vulnerable to “internalize and reproduce within their own self-schemas this objectified perspective [and]…constantly assess…one’s own body in an effort to conform to the culture’s standards of attractiveness” (Zurbriggen et al. 18). In the case of South Korean popular culture, girls must follow the standard representation of females in the media in place which dictates they must look passive and dress in a way that suggests innocence as shown by the youthful outfit but also sexy due to the amount of exposed skin these outfits show. The representations in South Korean popular culture…

Related Documents