Gender Stratification In Mass Media

2108 Words 9 Pages
There are a lot of different ways to discover information regarding the world we live in today. The means of quickly communicating news and other information to a wide range of individuals is often known as mass media. By definition, mass media is “any formats, platforms, or vehicles that carry, present, or communicate information” (Conley 90). Not only does this type of media include newspapers, books, television, and the radio but it also includes poster ads, billboards, and internet sites. Mass media, along with promoting basic products, “also” Remove conveys certain stereotypes, moods, and attitudes more commonly known as social norms. By shaping a message in a certain way, media can very easily manipulate society’s attitudes and opinions. …show more content…
Sometimes, mass media will use stereotypes to strictly display the perception of the roles each gender has in society. In the Allstate commercial, the stereotype stating that men are better drivers than women is clearly displayed, however, Allstate presented a commercial with a beneficial message defeating the stereotype given. Social stratification is widely known as the system by which societies put their people into rankings based off of different criteria. In specific, gender stratification refers to the social ranking of men gaining the power and privilege to gain higher statuses over women (Geist and Myers 2016). The Allstate commercial did a fair job using mass media to display the gender inequality and the stereotype stating that men are better drivers than women. Having said that, they did a better job show casing the fact that women can be still empowering no matter what gender stratification or society’s stereotypes have to …show more content…
Mass media, in particular, has an enormous effect on individual’s attitudes, moods, and behaviors which is why it has a close effect on socialization. Not only does the mass media have the power to determine how we learn about the information that is going on the world but it also has the power to control individual’s thoughts and ideas. Mass media can send off advertisements that shape the way individuals see themselves but it also sends out messages that shape the way each individual perceives society to be. At the end of the day, mass media does play a key role in the process of gender socialization because it shows individuals all of the ideas, images and stereotypes of what women and men are supposed to be

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