Overall I assessed a total of twelve images in both GQ an Cosmopolitan. I initially thought that the gender portrayal of stereotypical gender ideologies would be higher amongst women represented through Cosmopolitan. This hypothesis was due to the fact that when I think of gender portrayal in advertising I feel like we talk about the ways in which women are sexualized far more frequently then the way men are perceived. Because of this I hypothesized that in the four variables that I outlined, there would be a higher percentage of representation amongst Cosmopolitan in comparison with GQ. Each image I analyzed consisted of at least one of the five variables that I used in my criteria for finding results. On average the results that I found
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For Cosmopolitan I found that on average women for advertising in Cosmopolitan typically took up about a page in a half. Whereas men in GQ reached about two pages on average for each advertisement displayed. This was about where I though that the percentage would be as it shows a consistent trend with the stereotype that women are perceived in a smaller way than me. For the GQ magazine on average of two pages of the images that I analyzed fit the criteria that the male individual being advertised was larger in proportion to the rest of the image. This plays into the stereotype that males should be big, strong, and all the common ideas that we associate with masculinity. Although My hypothesis that men would be represented at a higher scale held true, I was surprised with the amount of space that both men and women in both magazines took up. Prior to my research I didn't think that the advertising would consist of an image representation that would be more than a page in size, so the fact that both averages exceeded this level came as a …show more content…
When we think of movement I outlined the emphasis on facial expression and hand motions as focal points in analyzing the movements displayed through advertising in both magazines. For women I noticed the similar tendencies and ways in which Cosmopolitan would use movement unknowingly to portray the female gender in a stereotypical way. Through hands running through the hair, or women bitting their lip, there were many markers that I continually saw throughout the magazine that displayed movement. For men movement was harder to locatee at times because of the stoic blank expression that most of the magazine would portray. The findings for both GQ and Cosmopolitan where equal with 75% of its images reporting an aspect of significant movement. This comes as a surprise as I originally thought that women women express a much larger proportion of advertising expressing sexualized movement. Because GQ and Cosmopolitan are both tailored to opposite sexes, I inferred that was the reason why both remained consistent with one another in terms of the movement percentages. Ultimately, both magazines showed a high percentage of movement and the two share a similarity in the way they emphasize the body in both a masculine and feminine
For Cosmopolitan I found that on average women for advertising in Cosmopolitan typically took up about a page in a half. Whereas men in GQ reached about two pages on average for each advertisement displayed. This was about where I though that the percentage would be as it shows a consistent trend with the stereotype that women are perceived in a smaller way than me. For the GQ magazine on average of two pages of the images that I analyzed fit the criteria that the male individual being advertised was larger in proportion to the rest of the image. This plays into the stereotype that males should be big, strong, and all the common ideas that we associate with masculinity. Although My hypothesis that men would be represented at a higher scale held true, I was surprised with the amount of space that both men and women in both magazines took up. Prior to my research I didn't think that the advertising would consist of an image representation that would be more than a page in size, so the fact that both averages exceeded this level came as a …show more content…
When we think of movement I outlined the emphasis on facial expression and hand motions as focal points in analyzing the movements displayed through advertising in both magazines. For women I noticed the similar tendencies and ways in which Cosmopolitan would use movement unknowingly to portray the female gender in a stereotypical way. Through hands running through the hair, or women bitting their lip, there were many markers that I continually saw throughout the magazine that displayed movement. For men movement was harder to locatee at times because of the stoic blank expression that most of the magazine would portray. The findings for both GQ and Cosmopolitan where equal with 75% of its images reporting an aspect of significant movement. This comes as a surprise as I originally thought that women women express a much larger proportion of advertising expressing sexualized movement. Because GQ and Cosmopolitan are both tailored to opposite sexes, I inferred that was the reason why both remained consistent with one another in terms of the movement percentages. Ultimately, both magazines showed a high percentage of movement and the two share a similarity in the way they emphasize the body in both a masculine and feminine