My target audience is girls from 8-11 years old who live in East Harlem and attend public schools. At this age girls are less likely to be in a team environment and participate in sport. Since, this neighborhood is inhabited predominantly by Latino (first and second generation Puerto Ricans, of Mexicans, Dominicans, Salvadorans, and other Central American immigrants), African American and lower-income communities a lot of families suffer from a high poverty rate that leads them to depression and other mental illnesses. Adolescent girls are the most vulnerable ones and report low levels of self-esteem and depression particularly at the age of 8-11. Engaging girls in team environment can potentially prevent the self-esteem drop and depression.
