Gender Stereotypes: The Role Of Deviance In Advertising

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Deviance, a term that determine whether the fact or state is departing from usual or accepted standards due to his or her daily behavior of the society. From a sociological perspective, despite of the bias on person judgement toward the positive or negative outcomes, the criminal behaviors are more often to be considered deviant because they are outside the norm, such as those criminal cases that related to murders, rapes and frauds, in spite of there are also crimes that are not deviants but still label crimes, such as speeding, miscommunicating or not yielding seat for priority seats.
Here, by observing this advertising picture of breast-feeding baby holding a piece of the cookies of Oreo, it is certainly determined of several outcomes from the propaganda as the image instantaneously grab the attention with action of exposed for the women breasts while breast-feeding to an innocent-looking baby. For instance, the present of how nature it is to dip Oreo’s into the milk that even baby would do that during their breast-feeding time, or the presence of hidden message on supporting the breastfeeding in public while also marketing the product (Jones, Hyphen Magazine, 2012). Either way, from one’s perspective,
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According to the statement from MSNBC writer Kavita Varma-White as she provides her opinion for this advertisement, criticizing that “kind of… icky… about the way this ad blatantly sexualizes breast-feeding” and declared the ad to be of the “women-being-objectified” sort.” (White, 2004) In other words, Kavita has referred the image of a naked breast as a symbol of sexism that demolished the presence for the idea of public feeding. Even worse, this could be the thinking that contributes or attempts to ban breastfeeding in

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