Gender Stereotypes Of Media And Its Effect On Society Essay

1432 Words Dec 10th, 2015 null Page
Gender Stereotypes in Media Media has influenced and shaped us in ways that we do not even think about. A person today cannot get away from constant advertisement. Ads are on tv, games, billboards, are pretty much everywhere. Stereotyping in those ads happens often. It grabs the attention of the viewer. Companies do this whether the effect on society is a bad or good one. An example of this marketing in ads is Hardee’s. They advertise their product with females that are not fully clothed or just act “sexy.” Most of the commercial is actually focused around a woman and not the food that they are selling. This leads into men viewing all women as objects of sensuality rather than people. Honestly, the companies most likely does not care whether you views see’s much of the food. The sight of women acting and looking in that manner is supposed to lure in people and it works. The fact that it works goes to show that society has given into to this way of thinking. Advertising for this company and many others has just upheld the thought of women as sexual objects in society. The people that see these things are okay with seeing this and even like it based on how many companies use this tactic. The author of “Two Ways a Woman Can Get Hurt” supports this by saying, “ Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products imbues them with an erotic charge..” (Kilbourne 456) The same goes for men too.…

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