Gender Stereotypes In Toys Essay

1686 Words 7 Pages
When you walk into a toy section of a store you are instantly exposed to gendered toys and separate aisle for each gender. You don 't need directions to find the girls toys because there is an overabundance of pink or light color toys, glitter, and dolls. On the other hand, the boy’s section had dark colors like black and red, with action figures and toy cars. These gender stereotypes begin before birth. When a mother is expecting and the gender is revealed girl’s room will mostly be pink or pastel colors with ruffles while a boys will be blue or green with sports theme or super heroes. At the baby shower gift for baby girls will include pink and purple blankets, stuff animals, and cute dolls. The baby boys will have blue clothes or darker …show more content…
In the article “Gender, Toys and Learning” it says, “Femininity is not thus the product of choice, but the forcible citation of a norm” (Francis). Girls are not born liking pink and glitter, but they are repeatedly told that’s what they should like. They are forced to act a certain way to be considered feminine. Girl toys have very stereotypical toys such as vacuums, brooms, and stoves. Toys are very domesticated and given the idea that a young age girls should be taught to cook, clean, and tend to the house. These very old views of women still haunt us today, women no longer need to be seen as housewives while the men work, yet toys still encourage that stereotype. Toys for girls put an emphasize on princesses and care takers. Something that not every girl wants to be. A very common toy for girls is Barbie. Barbie is extremely thin, blonde, large breasts, and comes with many outfits. Girls see these Barbies and believe this is what women look like. Barbie encourages stereotypes of how women should look and it teaches little girls this from a young age. Girl toys are aimed toward domesticated, beauty, image, and sexuality. According to Elizabeth Sweet (2012), girl toys “undermine the creative. Constructive value that parents and children alike place in the toys” (“Guys and Dolls No More”). These toys lack the challenging motor skills like puzzle and building that help a child’s cognitive skills. One company introduces building toys for girls, but made sure to label it for girls. According to Sweet, “Lego Group, after two decades of marketing almost exclusive to boys, introduced the new ‘Friends’ line for girls” (“Guys and Dolls No More”). The article also says that “market research convoked the company that boys and girls have distinctive, sex- differentiated play needs”. It doesn 't come down to having different needs based off gender, but Lego markets it that way. Girls do not need a special pink set of toys to

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