According to the messages depicted in these commercials, the meaning of being male or female is associated with the use of masculine or feminine attributes. These commercials depict children’s toys and products in vastly different ways. In toy commercials that are targeted toward females, the images and products shown are in colors of pink and purple. Female toy commercials are also commonly of products that promote Disney movies, dolls, and cosmetic products. For example, the commercial about Glitzi Globes promoted the Disney movie called Frozen. The product was shown in colors of pink and purple. This also may intend that the Disney movie, Frozen, is predominantly a movie favored by females. The commercials also reveal that feminine products
