Gender Stereotypes In Today's Society

How does gender stereotypes in the media affect people in today’s society, especially women?

Gender stereotypes in today’s media effects nearly every aspect of public life, from job interviews and housing to police stops and prison terms. This goes to show how stereotyping in the mass media, which includes advertising, news industries and entertainment, has affected our perception on different genders, as stereotypes generalize individuals within a group, emphasizing sameness and ignoring the individual variety. Gender stereotyping is also portrayed in the media, in which women are placed in disadvantaged situations, for example, passive and submissive roles, while men are depicted to be more successful and concerned with their occupations.
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Gender stereotypes in the media is commonly done subliminally and goes unnoticed until it is too late, and nothing is done about it besides spreading awareness (Wilson, Felix, and Chao, 2003). Media has left a negative impact on the lives of women in families, workplaces and society. Women are often stereotypically portrayed as lesser beings, dependent, or a sexual object, which reflects the gender inequalities women have to face in today’s society (Murnen, et al. 2016). It is important to educate people of society on the effects of stereotyping. Becoming aware of the issue is the first step to overcoming gender …show more content…
A common theory is that stereotyping is used so people will conform to their gender roles, as men and women may most likely be judged by how well they conform to traditional stereotypes. In a variety of cultures around the world, gender neutrality is not accepted within the household. For example, in many Asian cultures, it is normal for women to stay home, cook, clean and look after children, while men are working and financially supporting the family (Dill and Thill, 2007). This is one of the most common stereotypes portrayed throughout the media when it comes to gender

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