According to Nishi (2015), the representations of race has its roots in theoretical constructs, such as colour-blindness, white supremacy and whiteness. Colour-blindness is described as a way to explain contemporary racial inequality, perpetuated by White ideas and beliefs. For example, the perception of claiming not to see the colour of an individuals skin, but rather, just the individual as a whole. The concept of cultural racism can also be included within the discussion of race representations in media. Cultural racism is the tendency for people to stereotype different races and or ethnicities, stereotypes such as uneducated or poor. The underlying notion of those who do not fit into the stereotypical category of white, are deemed lesser
