Throughout generations of advertising a reoccurring theme arises, gender stereotyping is a prominent issue in current society. Males are unrealistically depicted as the dominant sex in advertisements, considering this, males can be also portrayed as egotistical and more intelligent than women.
Throughout the 2012 Kentucky Fried Chicken advertisement males are depicted through multiple settings as egotistical.
A tracking full shot is effectively used to emphasise the woman’s struggle in carrying the heavy object while also perpetuating that she is in a workplace environment. Her costuming which includes heels and skirt also emphasises the struggle on carrying the tank.
The camera angle then changes quickly to a mid-shot of nearby men in …show more content…
Whereas when the women are shown:
Throughout generations of advertising a reoccurring theme arises, gender stereotyping is a prominent issue in current society. Males are unrealistically depicted as the dominant sex in advertisements, considering this, males can be also portrayed as egotistical and more intelligent than women.
Throughout the 2012 Kentucky Fried Chicken advertisement males are depicted through multiple settings as egotistical.
A tracking full shot is effectively used to emphasise the woman’s struggle in carrying the heavy object while also perpetuating that she is in a workplace environment. Her costuming which includes heels and skirt also emphasises the struggle on carrying the tank.
The camera angle then changes quickly to a mid-shot of nearby men in business suits casually having a relaxed conversation as the woman is completing the hard labour. This scene depicts men as egotistical as it highlights the fact that men would rather let women complete demanding work as they raise their social status by having a conversation in the
Throughout the 2012 Kentucky Fried Chicken advertisement males are depicted through multiple settings as egotistical.
A tracking full shot is effectively used to emphasise the woman’s struggle in carrying the heavy object while also perpetuating that she is in a workplace environment. Her costuming which includes heels and skirt also emphasises the struggle on carrying the tank.
The camera angle then changes quickly to a mid-shot of nearby men in …show more content…
Whereas when the women are shown:
Throughout generations of advertising a reoccurring theme arises, gender stereotyping is a prominent issue in current society. Males are unrealistically depicted as the dominant sex in advertisements, considering this, males can be also portrayed as egotistical and more intelligent than women.
Throughout the 2012 Kentucky Fried Chicken advertisement males are depicted through multiple settings as egotistical.
A tracking full shot is effectively used to emphasise the woman’s struggle in carrying the heavy object while also perpetuating that she is in a workplace environment. Her costuming which includes heels and skirt also emphasises the struggle on carrying the tank.
The camera angle then changes quickly to a mid-shot of nearby men in business suits casually having a relaxed conversation as the woman is completing the hard labour. This scene depicts men as egotistical as it highlights the fact that men would rather let women complete demanding work as they raise their social status by having a conversation in the