Gender Stereotype
Gender
Gender refers to the personal traits and social positions that members of a society attach to being female or male (Macionis, 2012). Gender is a way in which a person expresses his sexual identity in cultural context (Helgeson, 2005).
Stereotype
A stereotype is a view that is held by one or more individuals about a group to make overgeneralization of the characteristics of that group (Heilman, 2012).
Gender Stereotype and Gender role
Gender stereotypes are deep-rooted perceptions of the characteristics of male and female, which support the continuity of specific gender roles (Suter, 2006). A gender stereotype consists of beliefs about the psychological traits and characteristics of, as well as the activities appropriate …show more content…
All forms of media function to provide information, updates, entertainment and policies, and are reflective of a country’s social, economic, regional and cultural conditions and norms. Media is exploiting the women in their forms, presenting women as sex object or beauty product whatever the advertisement relates to but media exposes the body of women to attract male viewers. The way media presents women proves the stereotypical pattern of masculinity and femininity, women as a product of beauty and man as a symbol of courage and bravery (Rasul, …show more content…
When gender inequality occurs on the background of gender stereotyping, this is called sexism: the belief that one sex is innately superior to other (Macionis, 2012). It also affects the performance of individual if he or she is threatened that their performance will be related to their groups. Even the person does not believe the stereotype but, the threat of being identified with a negative stereotype can be an ever-present factor that puts a person in the spotlight and creates tension and anxiety about performance (Heilman,
Gender
Gender refers to the personal traits and social positions that members of a society attach to being female or male (Macionis, 2012). Gender is a way in which a person expresses his sexual identity in cultural context (Helgeson, 2005).
Stereotype
A stereotype is a view that is held by one or more individuals about a group to make overgeneralization of the characteristics of that group (Heilman, 2012).
Gender Stereotype and Gender role
Gender stereotypes are deep-rooted perceptions of the characteristics of male and female, which support the continuity of specific gender roles (Suter, 2006). A gender stereotype consists of beliefs about the psychological traits and characteristics of, as well as the activities appropriate …show more content…
All forms of media function to provide information, updates, entertainment and policies, and are reflective of a country’s social, economic, regional and cultural conditions and norms. Media is exploiting the women in their forms, presenting women as sex object or beauty product whatever the advertisement relates to but media exposes the body of women to attract male viewers. The way media presents women proves the stereotypical pattern of masculinity and femininity, women as a product of beauty and man as a symbol of courage and bravery (Rasul, …show more content…
When gender inequality occurs on the background of gender stereotyping, this is called sexism: the belief that one sex is innately superior to other (Macionis, 2012). It also affects the performance of individual if he or she is threatened that their performance will be related to their groups. Even the person does not believe the stereotype but, the threat of being identified with a negative stereotype can be an ever-present factor that puts a person in the spotlight and creates tension and anxiety about performance (Heilman,