The two ads I chose were Live Irrésistible, a perfume by Givenchy, in Elle magazine and TH Bold, a cologne by Tommy Hilfiger, in Men’s Health magazine. Elle is a magazine for women between the ages 16-30, who have an interest in fashion and the latest trends. In contrast, Men’s Health magazine targets men between the ages 18-30, who have an interest in their health and sex lives. According to Susan Bordo in almost every advertisement we see “men act and women appear”, these two ads are no objection to that belief. Also, according to Bordo male models have “face-off masculinity”, but nowadays many female models have that strong intense stare in which she considers “face-off masculinity”. The TH Bold ad includes a picture of Rafael Nadal,
