Gender Stereotype in Media Essay

1534 Words Dec 13th, 2014 7 Pages
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Gender Stereotypes in Media
The mass media plays a significant role in the contemporary society. It provides broadcast information at a fast race and gives entertainment to audiences from diverse social backgrounds. Mass media is made up of press, books, magazines, radio, television, and internet. The internet is the most embraced medium in the contemporary society where digital technology dominates. Nevertheless, TV also has a wide influence in the society. By creating and conveying certain type of information to the audience, media can manipulate the attitudes and opinions of people. In this study, we intend to discuss problems associated to media influence through an investigative study of its
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Even though stereotypes have both positive and negative undertone, negative perceptions are more common than the former (Gu 294). Even if some arguments tend to refute stereotype, we would rather treat stereotypes as an exception that tends to prove the rule instead of changing our way of thinking (Nanda and Pramanik 462). In addition, social classification can result homogeneity effect of the foreign group. Stereotypes are tools used by people to attribute the identical features to each member of a given social group without considering the existing differences among individual members of the group. It is not possible to have a society where people portray homogeneous character, especially the negative ones (Kirsten 65).
The perfect example of stereotypes is the failure by the modern society to differentiate roles of gender. Gender divide and parity is deeply rooted in the contemporary social epitomes. In the past, the dominant family model was patriarchy (Everett 389). Throughout the ages, male members of the family have been considered the financial providers, independent, assertive and career-focused. On the other hand, the society has been portraying women as low-positioned individuals who love and care for their husbands and children. Their responsibilities have been limited to housekeeping. The contemporary family model is based more on the partnership than patriarchy. Women have more rights and responsibilities in social, political and economic

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