How Girls Play Summary

Improved Essays
The article titled “How girls play” written by Adrienne Lafrance focused on the controversial topic of how gender roles shape and influence childrens behavior, interests, and perspective with how they choose to market toys. In particular how Lego has had a history of criticism for their toys that are stereotypically aimed at either boys or girls. This article was very informative in offering insight from multiple research findings and observations. The article begins with a letter from a little girl named charlotte who is writing to Lego About her disappointment in the lack of adventure and excitement in the girls Legos toys versus the Toys that are aimed at boys. (Lafrance, 2016).Charlotte also acknowledges the lack of female representation …show more content…
This finding lead researchers to believe that boys and girls are attracted to different Types of toys. Another interesting pattern the research uncovered was the fact that Children gravitate to toy that they believe were made for them (Lafrance, 2016). In other words, if a child sees a toy that she perceives is more closely related to her gender role she is more likely to be attracted to that toy. Although many influences were discovered in the research conducted on why kids are attracted to certain toys, the overall conclusion is that it is mainly three factors that all influence how the child views which type of toys are meant for them. These three influencers include parents, other children, and toy makers (Lafrance, 2016). The toys that are found being mostly targeted towards girls are usually aesthetically pleasing and center on being nurturing, creative Or role playing. While toys that are geared towards boys usually feature more competition and

Related Documents

  • Improved Essays

    Some kids might have natural preferences towards toys or things that do not fit their sexes. In this case, parents should let their children make their own decisions about their genders. Nobody should take away anybody’s choices of being what they want to be. It is ok for girls to play footballs. It is perfectly fine for boys to play dolls.…

    • 1024 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Children are like wet clay, easily molded and shaped, and the messages that we convey to are crucial to their early development, such as the very toys that they play with. Most parents associate young boys with action figures while most girls are commonly associated with dolls, but this begs the question, what is the difference between a doll and an action figure? I went to Walmart to compare two different toys, Barbie dolls and G.I. Joe action figures to see the differences and the possible effects that it could have on children. Upon entering Walmart, I noticed that there was a lack of ethnic diversity in both the customers and the employees. A majority of the people in the store were Caucasian, and from what I could tell, the customers…

    • 1554 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Gender Roles In Target

    • 645 Words
    • 3 Pages

    The one thing that made it specified to a specific gender was the colors. The girl’s side had colors of pinks and purples. The boy’s side had colors of black, gray, and blue. In addition, both the girls’ side and boys’ side had gender packaging on the items displayed. The toys were also aimed towards a specific gender.…

    • 645 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    If you were to go into a store and try to find a toy for a girl, you will most likely be looking for a doll or some kind of play-set. If you were looking for a toy for a boy you might be looking for toy cars or action figures. Most parents will buy barbies for a girl, but why cant boys play with babies if the ken doll is a male Barbie. Could it be the color of the packaging that the barbies are sold in?…

    • 536 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    If children’s toys were marketed based on racial, ethnic, or socioeconomic groups, a major backlash would occur; however, companies have produced and marketed gender-differentiated toys to the masses for decades if not centuries. In the midst of the modern push toward gender equality, aisles are still separated by pink and blue, aggression and domesticity, heroes and princesses, and so forth. Finding a toy or activity for children not unambiguously targeted towards male or female children has grown increasingly difficult, and this trend poses a potential threat toward the gender equality so desired by the public today. In studies conducted to assess the impact of these gender-stereotyped toys and marketing, researchers and authors are finding…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    On the other hand, girl’s toy commercials we usually inside a home and consisted of bright colors. Most toy advertising consisted of pretend cooking sets, playhouse sets, and beauty sets. The commercials might…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Toy Bias Research Paper

    • 317 Words
    • 2 Pages

    As ridiculous as it seems the issue of toy bias is still very much prevalent in today's society. It is at the root of the sexist gender expectations and behaviors. As awful and crazy as it may seem, little girls don’t get the same nurturing and educational opportunities as boys. This idea can reach back all the way to the times were women were expected to stay in the house and cook so that is what they grew up learning to do, while little boys went out the exercise their minds, play and learn. Sexism and gender bias may seem like adult topics and issues but it’s start is in the messages we send to little kids.…

    • 317 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Gender Specific Toys

    • 1225 Words
    • 5 Pages

    Girl toys are mainly passive and promote the softer skills in life. Barbie dolls encourage girl children to socialize, choose fashionable outfits, and style their hair. These toys, most importantly, prepare children for their roles in society. Boys are encouraged to play with guns, Tonka construction trucks, police cars, super hero action figures. These toys prepare boy children for their roles as protector, provider, and creator.…

    • 1225 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Furthermore some toys are distinctly marked in their packages to be suitable for either girls or boys. As previously stated pink as a color is dominantly used for girls’ toys and the girls’ toys aisle in a typical toy store is pink. On the other hand blue and black dominate boys toys and aisle, as one enters a store he or she can clearly identify which aisle is likely to contain boys or girls toys. Toy retailers and manufacturers use stereotypes in their marketing of toys because this strategy enables them to segment the different market niches to satisfy the needs of each need according to societal stereotypes. The social stereotyping according to Kohlberg’s cognitive development theory that enables children to develop gender identity and gender stability.…

    • 1998 Words
    • 8 Pages
    Superior Essays
  • Decent Essays

    Target Toy Store

    • 489 Words
    • 2 Pages

    When they use such toys with written captions on it, they make up their minds that they belong to a particular gender and they have to act in a particular way according to their own gender roles. I remember no one taught me to act in a particular way according to my gender but the roles of my siblings, parents, and especially the statements written on such toy packs enhanced my understanding of my particular role. I found that each toy had a separate caption. To sum it up, not only the toys but the cards also had separate captions and were designed particularly for the male child and female child.…

    • 489 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    These toys tell young boys to be strong and dominate, and girls should be caring and nurturing. Marketing puts girls to shame and shows their place in the…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Gender Inequality is not directly correlated to the toys that kids get to play with when they are kids but it can play a significant role in there thinking of what gender does what and can often create assumptions in there mind that men can not do women things, and women can not do men things, which is the root problem with systematic oppression and gender inequality. I do not believe that kids should be taught that things are one certain way at such a young age, because it can lead to a loss in creativity. Kids should be…

    • 713 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    They also have more action related products. In advertisements for the toy, if there is a boy playing with the toy this will make other boys want to play with it as well. This also goes for girls. According to article Guys and Dolls No More? By Elizabeth Sweet in The New York Times, she states, “There are several reasons gender-based marketing have become so prevalent.…

    • 1069 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Film and Television industry has succeeded to create multiple stereotypes over the years like the “smart Asian” and the “gangster African American” and have generalized these populations to give them one inaccurate image. Hasbro and Mattel are experts at creating the perfect toy. As a result, girls have been taught to be different from boys from the moment they are born. When taking a walk down any Target or Walmart store, it is not hard to tell the girl’s toy aisle from the boy’s due to the color schemes and the types of…

    • 1352 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Why Is Masculinity Bad

    • 1018 Words
    • 5 Pages

    Be a Man: The Corruption Associated Battle, power, beat and ultimate: these are just a few words used to describe boys’ toys. Love, magic, friendship, and fun are used more commonly for girl toys (Smith). Contradicting each other greatly in their sense of meaning. From a young age boys are taught to be “manly”, and these words justify this.…

    • 1018 Words
    • 5 Pages
    Improved Essays