The Ambiguity Of Bollywood Cinema

The term Bollywood, were ambiguous, seems to serve different purposes for different people across the world. In academia, the meaning of Bollywood is that, one tends to use the term as loosely as to refer to the Indian film industry as a whole, but much like other Hollywood and Bollywood has also come to stand for auxiliary aspects of film production which includes such as choreography, music, songs, costumes, makeup and even hairstyles. In the past it was known as Hindi cinema, Bombay cinema, popular cinema, and now it’s called as Bollywood cinema. Before 1931, the Bollywood movies were in black and white, and also had no sound effects. Ardeshir Irani was the first one to introduced sound in 1931 in the film Alam Ara, which was a huge …show more content…
They spend huge number of hours in gyms. For example, the leading lady of the I980s, was, Sri Devi, who is known as 'thunder thighs'. Sri Devi, and other female stars, spends hours in the make-up room and portrays the aggressive, dominating character in films. Sri Devi in films deals with the villains herself, defeats them. For example, in film Joshila (1989) there were two of the top male heroes in this film who could barely hold on their role on their own when casted against her. This was specially shown by a cover story in one of the magazine saying: 'Is Sridevi a hero?' This shows that the attitude and the perception of women had totally changed by that time. With the increasing of Westernization of these films, there was a huge effect on the perceptions of beauty, sexuality, and gender roles for women? With this increased of Westernization of films, there was a need to the increased in marketization of Bollywood films and the portrayal of Indian women in Bollywood cinema created, produced, and reinforced women‘s roles in a more strictly heterosexual and rigid