The men don 't agree with the women, as Ricky says to Lucy, “I am the first one to agree that women should have all the rights they want, as long as they stay in their place.” Ricky obviously takes a more traditional approach to gender roles where as Lucy is more progressive and demands equal treatment as if she was a man. In addition to television shows during the 1950’s, advertisements also showed the solid gender roles within society. A Del Monte ketchup ad shows a woman surprised that she can open the ketchup bottle without help. Along with the message that states, “You mean a woman an open it,” it depicts women as being weak and incapable of doing a simple task (Appendix A). Overall, the ad is very sexist and portrays women in a negative light. On the contrary, a US Army ad highlights the manliness of serving the country with the army (Appendix B). Serving on the battlefield was only a position that a man could have in the 1950’s, no women were allowed, thus the ad is directed to men. Based on these two ads, the roles of men and women are solidified in the 1950’s. The manliness of fighting in war and the fragile and
The men don 't agree with the women, as Ricky says to Lucy, “I am the first one to agree that women should have all the rights they want, as long as they stay in their place.” Ricky obviously takes a more traditional approach to gender roles where as Lucy is more progressive and demands equal treatment as if she was a man. In addition to television shows during the 1950’s, advertisements also showed the solid gender roles within society. A Del Monte ketchup ad shows a woman surprised that she can open the ketchup bottle without help. Along with the message that states, “You mean a woman an open it,” it depicts women as being weak and incapable of doing a simple task (Appendix A). Overall, the ad is very sexist and portrays women in a negative light. On the contrary, a US Army ad highlights the manliness of serving the country with the army (Appendix B). Serving on the battlefield was only a position that a man could have in the 1950’s, no women were allowed, thus the ad is directed to men. Based on these two ads, the roles of men and women are solidified in the 1950’s. The manliness of fighting in war and the fragile and