The society of Abidjan, Côte d'Ivoire functions quite differently than that of the United States. The economy in this city focuses on the bluff, which is an attempt to deceive people into thinking that they are modern and successful. In his article, Dr. Sasha Newell explains that “the impossible demands of maintaining a deceptive appearance of success” hinders the economy, and puts extra stress on citizens because of the need to lie and keep up a façade (Newell, 2009: 379). This article is an example of how gender roles take place in societies, and shows the effects, good and bad, that they can have. Dr. Newell uses examples from his time spent living in Abidjan, including stories told by his friends, to support his thesis. One of the examples
