The gender roles and stereotypes are so well disguised in these advertisements, you probably aren’t aware that you’re brain is subconsciously taking that information in. In the media, women are projected weak and submissive while men projected strong and dominant. If you pay close attention to the covers of magazines, you will notice that men are almost always facing directly toward the camera with shoulders back and chest out, expressing their power and authority. While women are primarily turned away from the camera, shoulders down, with at least one arm in front of them, expressing weakness and obedience. Generally, the only time women are faced directly towards the camera is when their bodies, specifically breasts, are exposed. Perfume and liquor advertisements are notorious for portraying male dominance over females. In these types of advertisements, men are normally on top of a woman or above her in some way, while the woman is usually underneath him. If both the woman and the man are advertising standing up, the man generally has his arm around her neck or waist or the female is hiding behind the male, proving his power and dominance. One may argue that these types of observations are simply modeling, but if that is so, why is the woman never dominating the …show more content…
Why is it that man-nannies are far less favored that female nannies? This is called gender roles and stereotypes in the workplace. Our society, and I’m sure other societies as well, like to place men and women in separate categories when it comes to where they are capable of working. This type of inequality has stemmed off nearly a century of society thinking men are more dexterous in a specific workplace than a woman would be. Society also believes that women are too emotional and weak to be successful. And because of that women only get paid about 75 cents to the dollar a man would make. Not only do gender stereotypes affect woman negatively, they also affect those men who chose less traditional careers such as nursing, nannying, cosmetology, event planning, and fashion design. Typically, when men choose these untraditional kinds of jobs they are automatically presumed homosexual because these are primarily considered careers for women. And careers like being a firefighter, an army general, or a football coach, aren’t even considered when it comes to careers for women. According to Catalyst.org, a leading research organization, in the United States, men hold more than 98% of all management positions, while less than 2% of the management positions are held by women. Although, in the last couple of decades, companies have embraced diversity in race and sexual orientation, women are