Why would gender inequality is still happening? This is due to the agent of socialization which is family, school, peer group and mass media. The mass media act as an agent of gender socialization because the images it demonstrates to us is the thing that society anticipates from individuals of our sex. When we consume media, we see images from some sources that socialize us in terms of gender. We see images in advertising and in entertainment. Although, a great many people feel that they are not influenced by publicizing but rather really they are now been affected. This is because the influence from advertising is quick, cumulative and it is subconscious. The standard that advertising creates affects women deeply and it is absolutely inescapable. According to Rosalind Gill, “we live in an era of 360 degree branding”(75). Advertisements are found on televisions, buses, on the sides of buildings, and in the magazines people read.
In TV and films, women have a tendency to have less noteworthy parts than men. They are frequently depicted as wives or moms, as opposed to as principle characters. At the point when …show more content…
In video games, the content analyzed both the portrayal of women and violence in a sample of 33 most well known video games. In order to evaluate the role of women she summed up four conceivable female generalizations taking into account appearances and practices, the females character is sex objects or prizes, victims, they are in feminine roles, and females as heroes or action characters. Not surprisingly, Dietz (1998) found that 41% of the games were devoid of female characters. Only 15% portrayed women as heroes or as action characters, while 21% portrayed women as victims or as so called “damsel in distress”. At the same time, in 28% of these games, women were portrayed as sex objects based upon physical appearance or sexually-oriented
In TV and films, women have a tendency to have less noteworthy parts than men. They are frequently depicted as wives or moms, as opposed to as principle characters. At the point when …show more content…
In video games, the content analyzed both the portrayal of women and violence in a sample of 33 most well known video games. In order to evaluate the role of women she summed up four conceivable female generalizations taking into account appearances and practices, the females character is sex objects or prizes, victims, they are in feminine roles, and females as heroes or action characters. Not surprisingly, Dietz (1998) found that 41% of the games were devoid of female characters. Only 15% portrayed women as heroes or as action characters, while 21% portrayed women as victims or as so called “damsel in distress”. At the same time, in 28% of these games, women were portrayed as sex objects based upon physical appearance or sexually-oriented