This link leads to an advertisement for the new "Apple iPhone 7". Many people will and have previously watched this advert and each of them understood,therefore, judged it differently. People who use Apple products and also own many of them are likely to admire the product, where people who commonly use and own other electronic company products will not have seen it as likable as Apple customers, competitors like Apple and Samsung create similar products, however, they try to make it better than the others, so the customers mirror this competition towards each other and the products. They most likely compared the product to their preferred products and judged it with bias. I think that gender would affect the reactions towards this
