Since Title IX, more women have started participating in all kinds of athletics and the popularity …show more content…
For most athletes and coaches, money is not really a big deal. They get paid “the big bucks” to play around. However, there is one thing that women are still lagging behind in, payment. In 2003 to 2010, the average salary for a men’s coach of the Division I NCAA increased by 67 percent while the coach for a women’s team only increase by 16 percent. For basketball, the salary of a men’s team was nearly twice as much as a women’s coach. (Sports Digest). In 2002, a report from the National Women’s Law Center showed that NCAA Division I women’s sports received 34 percent of overall athletic budget, while football received percent. “Spending on men’s sports at the division I level exceeds that of women’s sports by a median of 20 percent” (Frazier and Caines). Even here at Gardner-Webb University, the men’s basketball team gets six pairs of shoes and the newest clothes while the women’s team only gets two pairs …show more content…
Unfortunately, the increased participation has not increased the media coverage. Researchers examined 934 local network affiliated news stories from 2014 and found that only thirty-two were on women’s sports, which is about twenty-three minutes of coverage, 880 were men’s sports, and twenty-two were gender-neutral sports. On “SportsCenter,” 376 stories featured men’s sports and only thirteen covered women’s (Cooky, et al). Researchers have even noticed that women’s sports coverage is now even lower than when they started the project. In 2014, over a six-week period, “SportsCenter” only dedicated two percent of its highlight program to women and only one story (.2 percent) featured a female athlete (Cooky, et al). The researchers went on and looked at lead stories, transitions before commercial breaks or teasers, and tickers. In 2014, none of the news and highlights led with women’s sports. Teasers are intended to build interest to an exciting story, and of the 145 that were looked at only one alerted the audience of a women’s story (Cooky, et al). Tickers are the scores or breaking news at the bottom of the screen that are not the main coverage. In 2014, “SportsCenter” committed two percent of ticker time to women. Media covered has progressed for women over the years until now, it is slowly decreasing making women seem less