As a male who enjoys playing video games, this was very easy for me to see how stores like Wal-Mart market to certain genders. A majority of video games for sell today are broken down into three categories. They are either first person “shoot em up” games, racing games, or sports games and on the cover of these games is almost always a male character doing some crazy awesome feat to go along with the theme of that game. The video game section was the most affected by gender at this particular store. The reason behind this is because retail stores realize that in today’s society, a majority of video game players are males and males enjoy action. So, action video games is what they
As a male who enjoys playing video games, this was very easy for me to see how stores like Wal-Mart market to certain genders. A majority of video games for sell today are broken down into three categories. They are either first person “shoot em up” games, racing games, or sports games and on the cover of these games is almost always a male character doing some crazy awesome feat to go along with the theme of that game. The video game section was the most affected by gender at this particular store. The reason behind this is because retail stores realize that in today’s society, a majority of video game players are males and males enjoy action. So, action video games is what they