Communication And Culture Analysis

Great Essays
Communication and Culture seeks to understand important and often disregarded aspects of our society. It addresses topics like institutional racism, colonialism, gender roles, misrepresentation, etc. I am particularly interested in the portrayal of women particularly in media and advertisements. After analyzing an ad in the light of commodity feminism I began to think about the ways women are represented in media. They are hyper sexualized, objectified, and often times reaffirm gender roles. I hope my research will help me understand this phenomena and why even after the post modern feminist movement women are still reduced in advertising and media to nothing more than a prop. Responsibly researching this topic will allow me to uncover the …show more content…
I prefer this approach over the other approaches because it does not aim to capture and describe observations as reality or “status quo.” Critical theories focus on the relationship between power, privilege, and oppression. It addresses ideas in relation to ideology, acknowledging that nothing is value free and bias must be articulated. Critical theorists highlight the importance of language and the fact that our society is constructed through it. Language both informs and restricts the process of observation. There is a shared reality that is created by the perceived reliability of language. This relates to the sexualization of women in media because if language has constructed our society then it has furthered the normalization of the gender binary and the stereotypes attributed to women. Additionally, this paradigm argues that the controversy of subjective and objective is controversial itself. The critical theories paradigm values subjective data and objective data equally because emotion is important to consider during research. This is crucial to my research because in order to understand the reasons why the portrayal of women in media is so distorted, I must understand the thoughts, motivations, and feelings of not only the creators of these advertisements but also the women who are affected by …show more content…
Because of magazines being a major media outlet for young girls it is understandable that there body image is generated by their perception of a “good” body. For this reason, many girls have serious body image problems because of the way that media portrays women as having perfectly thin, toned, and primarily white bodies. This article introduces an important side of analyzing sexualization and objectification of women in media because its focus on youth groups and the ways they are affected by it. The article desirable how, “exposure to sexually objectified media leads to self-objectification; which in turn can lead to body shame, potentially resulting in eating disordered attitudes and behaviors, depression, and sexual dysfunction” (pg. 572). The messages encoded within these advertisements and articles limit the ways girls perceive themselves causing them to value a sexualized ideal over other forms of self

Related Documents

  • Improved Essays

    Douglas’s main thesis is that women, caught between feminine desire and feminist repulsion, are “cultural schizophrenics.” “We love and hate the media, at exactly the same time, in no small part because the media loves and hates women (Page 12).” Douglas argues the history of the love and hate relationship of women to the mass media. The mass media creates messages that are both feminine and feminist towards women. It is because of the mass media that gives rise to women’s feminine and feminist viewing positions within and of the popular culture. Douglas argues that the mass media IS important because it is causing feminism in the world…

    • 733 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Each of their works can be identified as a symbol of modern attitudes to gender and sexuality. Each artist has set out to challenge the modern and historic social stereotypes women are objected to. Their works purposely distort and reinvent the female image to create a juxtaposition to the embodied, sexualised image of women recognised in the public sphere. Hannah Wilke represents the 1970’s feminist art movement, her performances use a connection to burlesque and question traditional views of femininity. Marlene Dumas Creates the image of provocative sex industry workers, who’s confidence and sexual empowerment surprises an audience creating a contrast to the image of strippers in the public sphere.…

    • 1447 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Although the media affects both men and women, I’ll be explaining how the media concretely affects the behaviors, perspective, and postures of women. Studies have shown that the media has a negative impact on women, causing them to be dissatisfied with their body image. The mass media should expand on the portrayal of women’s body image. Because expanding…

    • 1646 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Negative Effects of Overly Sexualised Advertisements on Young Girls Abstract: With the burgeoning of the advertisement industry, there is a presence of exploiting women for their looks to sell a greater quantity of a product. Using over sexualisation and sexism to portray a woman, therefore provoking thoughts of self esteem issues and ruining the confidence of young girls. This study includes the research of academic articles to support the thesis. Also, the analyzation of major perfume companies, is used to support the statement of the negativity in the advertisements affects young girls. Key words: perfume companies; advertisements; sexualisation; sexism; self esteem; girls “Of all the evils for which man has made himself responsible,…

    • 1858 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    All around the world, genders are discriminated by other genders. These discriminations caused women to be treated unequally. Women are being used as sex material, categorized and treated differently. Thus, the researcher believes that women can do many things and they can be a person that people will look as a precious thing not just a person that would satisfy men’s sexual needs. To prove this point, the researcher begins with explaining what pornography is.…

    • 944 Words
    • 4 Pages
    Decent Essays
  • Superior Essays

    Sexual Objectification

    • 1422 Words
    • 6 Pages

    Social media is not the only thing that exposes the younger generations to the degradation of women, but also a variety of popular songs. A significant number of pop songs have lyrics that demean women. Choruses from songs like “Smack That” and “Buy U a Drank” degrade women as if they are just objects used…

    • 1422 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    This means that even on a linguistic level gender stereotypes are at play within our society. Ads and the media can then use these marked words to degrade women by describing them as sexual object as well as something that should not be taken seriously. These ads broadcast this to the next generation engraving this and other gender stereotypes into their impressionable mind and making it harder for equality in anyway to be…

    • 1532 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    This biased view that young girls have idolized of the ‘perfect’ female body shows that females still have a long way to develop. All in all, the cause of objectification of women is because of how the media portrays…

    • 1188 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    She most poignantly described female psychological oppression in the passage “consider now a second example…ritual of subjugation” (Bartky 29). This passage highlights sexual objectification and the idea that women “must be made to know”, that they “must be made to see [themselves] as [others] see [them].” This is incredibly important because when one is made to know, they are forced into altered perceptions of themselves; they can no longer see themselves the way they want to, but rather the way the perpetrators do. By doing so, Bartky illustrates how society’s fragmentation and sexual objectification implements lasting internalized oppression. This marks the significant involvement that society has on someone’s own impression and perceptions of themselves, specifically…

    • 1209 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The exploitation of women in mass media is the use or portrayal of women in the mass media (such as television, film and advertising) to increase the appeal of media or a product to the detriment of, or without regard to, the interests of the women portrayed, or women in general. Feminists and other advocates of women's rights have criticized such exploitation. The most often criticized aspect of the use of women in mass media is sexual objectification. According to News 24, dismemberment can be a part of the objectification as well. Women are oftentimes considered objects instead of subjects.…

    • 1625 Words
    • 7 Pages
    Great Essays