Gen Z Demographics

According to current anecdotal evidence, it has been proven that the 18-24 age range is the hardest demographic to reach efficiently through media advertising. This demographic fit into the Gen Y and Gen Z category. To Gen Y and Z, technology isn’t new and exciting anymore, it’s expected, and as the average human has a total attention span of about eight seconds or so, it is especially easy for this generation to lose interest in brands and their media advertising, very quickly.
There are two ways of looking at these gens. The negative opinion of both of these two generations describes them as lazy, irresponsible, impatient, lethargic, selfish and disrespectful. A more optimistic view that they may be labeled as are that they are open minded, social, convenience …show more content…
Many of these millennials still live at home with their parents, are in huge debt from university and are underemployed or have no job prospects at all. Since they are not following tradition like the baby boomers previously have like getting married, having children and getting decent paying jobs later in life, they are putting off owning a home and buying cars instead. They purchase products purely for the ‘now’. Both these generations believe in quantity rather than quality simply because they believe having more is better and do not have the funds to purchase quality, long term commodities.
In order to reach this specific market, we would use direct channels such as social media like Facebook, Instagram, Twitter, Tumblr, Linkden and Snapchat. It is shown that 75% of 18 to 24 year olds have at least one account on some sort of social media and spend around 2 to 3 hours on social media every single day. According the ABS, there are now over 24 million Australians on Facebook. This means 62.5% of the total Australian population has a Facebook account meaning that Facebook is one of the best advertising platforms for young