For GEICO, the marketing and advertising is strong. The only recommendation is to integrate a market penetration strategy to better promote the diversity of the company products, which in this case are the insurance policies. Many customers, even customers of GEICO are unaware of the life insurance, travel insurance and even identity protection the company offers. GEICO should encourage existing customers to consider the variety of policies through increased advertising and additional promotions—thus encouraging customers to invest in multiple policies.
Another recommendation would be to develop an even stronger sense of customer service with increased face-to-face agent interaction. Some customers prefer this method of contact over an online chat …show more content…
Millennials are one of the most technologically adept and many will start driving, if they haven’t been driving already. Soon, millennials will be considering insurance policies as they invest in their first car, move away from home and head off to college.
Most of Geico’s products are intangible, you can’t touch touch auto insurance but you can ensure you are covered if something goes wrong. There are 4 steps to the service gaps model that relates to GEICO. Since GEICO has such a large customer base they are able to determine what customers really want through marketing metrics. This resolves the knowledge gap by having
GEICO create products that are geared towards customers wants and needs. Part of the knowledge gap is that customers expect if they give GEICO fifteen minutes of their time in return they can save fifteen percent or more on car insurance. GEICO has to maintain the ability to get a quick quote for each unique customer. The building blocks of service quality relate
Another recommendation would be to develop an even stronger sense of customer service with increased face-to-face agent interaction. Some customers prefer this method of contact over an online chat …show more content…
Millennials are one of the most technologically adept and many will start driving, if they haven’t been driving already. Soon, millennials will be considering insurance policies as they invest in their first car, move away from home and head off to college.
Most of Geico’s products are intangible, you can’t touch touch auto insurance but you can ensure you are covered if something goes wrong. There are 4 steps to the service gaps model that relates to GEICO. Since GEICO has such a large customer base they are able to determine what customers really want through marketing metrics. This resolves the knowledge gap by having
GEICO create products that are geared towards customers wants and needs. Part of the knowledge gap is that customers expect if they give GEICO fifteen minutes of their time in return they can save fifteen percent or more on car insurance. GEICO has to maintain the ability to get a quick quote for each unique customer. The building blocks of service quality relate