Geico Advertisement Analysis

777 Words 4 Pages
As you can imagine television advertisements are the number one business of making money. But today we 're going to talk about two Geico commercials. Geico is an auto insurance company that offers you 15% off in 15 minutes on car insurance. I think Geico just says that so that people can call or go to their website to get a quote. 15% off in 15 minutes is not guaranteed; it is a risk Geico takes to make money. With these funny advertisements the audience is a person with a driver’s license looking for cheap insurance. Also they’re targeting the lower to middle class working people.

The first Geico television advertisement has a lizard being interviewed in a radio station, saying how you can trust a lizard instead of hearing somebody else?
…show more content…
“The lizard starts out saying with all this walking I have been doing”. “He continues saying it is giving me all this time to reflect on lives biggest questions”. “The lizard says if you could save 15% or more on car insurance would you make that call?” He says “I would the only things is if I can’t get any bars”. Then he keeps on walking thought the drain to the end. Then it zooms out and then you see that you’re looking at Mount Rushmore. This advertisement is trying to portray America and how Geico is an American company. Every time you see a Geico advertisement it is somewhere in the USA. They never shoot an advertisement somewhere else in the world it is always in the USA. They stand for cheap and easy car insurance that you can get by making a simple call and boom you’re covered with car insurance. Geico uses cheap scenes in their advertisement; no special thing happen just simple advertisements. How would a person trust a lizard in this day and age? Again Geico is trying to get down on the lower and middle class level. Would you see a talking lizard trying to tell a rich person to invest in a company? No, they would not listen to that advertisement. Now if I had to make an advertisement for Geico I would first cut out the lizard. Secondly, I would try to portray a family advertisement to not talk to the middle of lower class directly. It needs to be an advertisement that looks at all …show more content…
Geico never reaches out to the rich and the wealthy concerning car insurance. There Advertisements are always funny and low budget. Pretty simple and to the point always appealing to the poor and working class stereotype people. I wonder if Geico can step it up and change their appeal to everybody rich or poor. Spend a little bit more on advertisements and fire the lizard and send him home packing. If Geico is a true American company act like it. America does not have all poor or working class people in it also has wealthy people to. Geico can you appeal to the rich and wealthy people show them that you are a true American

Related Documents