Geeta Singh Case Study

Improved Essays
Geeta Singh
Founder and Managing Director of TYC Communication
Geeta Singh is the Founder and Managing Director of TYC Communication, a Delhi-based leading Public Relations (PR) and Digital Marketing agency which has a distinct place in the Marketing and Communications Industry of India. Geeta Singh envisioned and incorporated TYC Communication as a proprietorship firm in the field of translation and content development in the year 2011. Later, in 2014, TYC Communication developed into a private limited company with a bigger communication gamut – i.e., incorporation of PR and Digital Marketing services in the company’s enlarged work portfolio.
Today, Geeta Singh is an inspirational leader and a source of motivation to her ever enthusiastic
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Her impressive ideas and unflinching commitment always helped her to position TYC Communication amongst the most professional PR agencies. In consequence, TYC Communication is proud to serve more than 100 reputed brands in different domains. The turnover of the company in the last fiscal year was almost INR 2.00 crores, and as the projected growth for next fiscal is 100 percent, Geeta Singh’s TYC Communication is expected to cross a turnover of INR 4.00 crores by the end of the current financial year.
Before establishing her dream venture (TYC Communication), she avidly served some of the best media groups in India such as BBC, NDTV, S1 Group, and Dainik Jagran. Her vast experience, undying spirit and commitment to accomplish goals within deadlines have helped many big brands in engendering
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That’s why; Geeta Singh enjoys working with organisations which strive for change – i.e., NGOs and CSOs. TYC Communication is a socially responsible organisation that imparts its professional strength and expertise to scale up the presence of NGOs and CSOs; the complete bouquet of communication services helps them to spread and leverage their message on both traditional and digital platforms.
Geeta Singh’s Achievements and Accolades Serving to India’s most iconic brand of the 21st century, Patanjali Group for more than 4 years and is credited to make 'A Practical Approach to the Science of Ayurveda,' the book authored by Acharya Balkrishna a worldwide hit. With the support of Geeta Singh, the book is going to be published in 120 foreign languages.

Started TYC Communication with a team of only 3 people, now she is the proud employer to more than 40 dedicated professionals.

Under her exemplary leadership, TYC Communication achieved the break-even in just six months after the establishment of the business. Also, the average compounded growth of the business in the last five years is more than 50 percent.

Geeta Singh’s TYC Communication has already served more than 100 brands of national and international repute, since its inception.

She is the recipient of ‘The Young Leadership Award’ at 2nd NIER’s National Excellence Awards -

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